Marketing Specialist

The Company

Duende Software is The .NET Identity Company. Trusted by thousands of organizations worldwide, Duende and our flagship product, IdentityServer, help organizations of all sizes and industries secure user identities. Positioned for rapid growth and market expansion, we are seeking a Product Marketing Manager to help accelerate expansion of our product portfolio and guide our product commercialization strategy.

Duende IdentityServer is the premiere solution for secure login authentication for .NET applications. After 10 years of building an open-source foundation with IdentityServer, two of the world’s premier .NET Security experts launched Duende commercially in 2020 to deliver the world’s most flexible, security standards-compliant identity solution for .NET applications.

Building on the rapid customer adoption of IdentityServer and a reputation for best-in-class quality and flexibility, Duende is poised to expand rapidly into the broader Identity Access Management (IAM) market and help organizations secure the identity of their application users.

The Role

As a Growth Marketing Specialist, you will help reinforce Duende as the leading identity access and control solution for .NET developers and executives. Specifically, you will:

Optimize and execute strategic marketing campaigns. This will include CRO (conversion rate optimization) initiatives, Google PPC, conference management, and more.
Develop and execute marketing content creation and SEO initiatives, including management of internal/external writers.
Identify growth opportunities by analyzing data across the customer lifecycle, including managing and executing lifecycle email campaigns using Hubspot.
Improve the customer journey and identify opportunities for acquisition, retention, customer marketing, and revenue.
Level up Duende's social media presence on LinkedIn, X, GitHub, and Bluesky. Create and implement compelling posts and monitor success.

The Team

You will report to the Head of Marketing and work closely with internal developers and various stakeholders in marketing, success, sales, and other groups to solve technical marketing challenges.

About You

We are seeking someone who has:

Minimum of 2 years of experience working with a software or SaaS business, preferably in a startup or early-stage company
Strong data analysis and analytical skills to identify trends, patterns, and areas for improvement
Solid digital marketing experience with SEO, SEM, social media, website tools, and email marketing
Open to occasional international travel
Experience working with the Google Suite, HubSpot, Buffer, Google Analytics, and other marketing tools and services
Experience with A/B testing in various channels to measure test effectiveness
Proven problem-solving skills. Ability to identify problems and solve them
Experience with software development/developers, .NET, and identity is a plus
Team player with a positive attitude

At Duende, we value curiosity, quality, and respectful dissent in pursuit of the best solutions. We seek team members who embody these values: learner's mindset, data-driven, growth-oriented, enjoy debate, and pursue excellence through hard work and joy.

Salary and Location

Please send your resume to careers@duendesoftware.com. Salary range is from $50,000-$80,000, depending on experience and fit.

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please let us know.

How to Apply

To apply for this role, please send an email to careers@duendesoftware.com with the subject line [Role - Full Name] and attach your resume.